Free tools

Take the thinking, even if you never hire us.

The same calculators, playbooks and frameworks we run on client accounts. Every one is free, and yours whether or not we ever work together.

Score your creative, offer and funnel and see which one is holding you back.

Contribution margin, new customer CAC, and the P&L at your monthly volume.

How many ads and ad sets your daily spend supports, and how many to add as you scale.

Where your next dollar stops buying incremental revenue and starts buying demand you already had.

The framework behind every account we fix, in short lessons.

The mechanics, formats and hook tactics we brief every concept against.

How we brief, produce and test creator content that holds up at scale.

Turn one winning ad into a month of tests, without starting from a blank page.

The operating system we install on a brand in its first 90 days.

We pull your live ads and tell you what is working, what is fatigued and what is missing.

Want these run on your account?

The free audit is where that starts. We look at your creative, your offer and your funnel, and tell you which one is the bottleneck.