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How Ready Is Your Brand
to Scale?

Rate your Creative, Offer, and Funnel in under 5 minutes. See exactly where your growth engine is strong - and where it’s leaking money.

🎨
Creative
Volume, variety, process & testing
🏷
Offer
Front-end offer, pricing & retention
📈
Funnel
Landing page optimisation & conversion
Takes about 5 minutes · 30 questions · Instant results
Step 1 of 3
🎨Creative
Volume, variety, process, and decision-making
1How many new creatives do you launch to your ad account each month - on average?
1–5 ads per month
6–15 ads per month
16–50 ads per month
50–100 ads per month
100–250 ads per month
250+ ads per month with genuine variety
2How do you decide what creative to make next - what’s the process?
Gut feeling / no real process
Copy what competitors are running
Look at what’s worked before and remix it
Review ad account data, customer reviews, and what's worked before, then remix it
Full research process - account data, customer research, USPs, personas, different angles - all feeding into briefs
3How long before your best ad starts to fatigue - roughly?
Not sure how to answer this
1–2 weeks
3–4 weeks
2+ months - have evergreen winners
We refresh proactively before fatigue sets in
4Right now, how many different hooks or opening lines are you actively testing?
One - we have a hook that works and stick to it
2–3 hooks
4–6 hooks across different angles
Testing different hooks for different personas across different angles
5Do you have a documented creative brief - something your editor or creator gets before every shoot or script?
No - they just get a vague idea or a voice note
Verbal briefing, nothing written
Brief with bullet points - shot list and talking points
Basic written brief (product + CTA, that's it)
Full documented brief - hook, persona, angle, format, CTA, reference
6What types of creative formats are you running right now - static, video, UGC?
Static images or carousels only
Mostly static with occasional short video
Mix of static, video, and some UGC
Broad mix - video, UGC, testimonials, static all running
Full format library - lo-fi, high-production, UGC, carousel, static
7Who actually shoots and produces your creative - and how structured is that process?
Founder does everything, fully ad-hoc
Occasional freelancer - one-off jobs, no real workflow
Regular freelancer or editor with some consistency
In-house team or one agency handling all creative
Mix of in-house and external creators with a clear workflow
Multiple specialist agencies - one for statics, one for UGC, one for video ads - all testing different angles and personas
8Do you actively collect and use customer content - unboxings, testimonials, before/afters - in your ads?
Never tried it
Used it once or twice but no real system
Use it occasionally when customers send something in
Active request system - regularly asking customers for content
Dedicated UGC pipeline - ongoing creator relationships, systematic collection
9When an ad stops performing, what happens - do you analyse why, or just kill it and move on?
Kill it and move on - no post-mortem
Brief look at the data but nothing documented
Sometimes note what worked and try to replicate it
Document learnings and feed insights back into the next brief
Full retrospective - hook, format, offer, audience all logged and applied
10When you find a winning ad, do you repurpose or adapt it into other formats or channels?
I don't know if I have a winning ad, or I've never had one
No - never tried to repurpose a winning ad
Sometimes - if it goes well we might try it in another format
Yes - we change it into different formats, give the same script to different creators, test different lengths
0 / 10 answered
Step 2 of 3
🏷Offer
Front-end offer, pricing, social proof, and retention
1What’s your primary offer right now - what does someone see when they land on your main page?
No real offer - just product + price
A basic discount (e.g. 10% off, free shipping)
A structured offer with a clear USP and value proposition
A compelling offer with risk reversal + value stack (e.g. free gift, bundle)
An irresistible offer - tested multiple times to get here, proven winning offer
2When did you last seriously test or change your main front-end offer?
Never
Over 6 months ago
3–6 months ago
Within the last 3 months
Actively testing offers right now
3What does your upsell and cross-sell setup look like?
No upsells or cross-sells
We have bundles on the product page
Bundles on product page + upsell when they add to cart (e.g. upgrade to bigger bundle)
Above + one-click post-purchase upsell after payment details
Upsells segmented by product or category with multiple upsell and downsell steps
Full upsell stack - product page bundles, cart upsells, one-click post-purchase upsells and downsells, plus a thank you page offer
4Do you know your customer lifetime value (LTV) - and how do you use it?
Not tracking LTV at all
Have a rough idea but don't know the exact number
Know our 90-day LTV and it helps us make decisions
Know our 1-year LTV and use it to set target CPA
Track 3-year LTV and use it to drive growth strategy
Full LTV model by cohort - use it to set acceptable CPA by channel
5If someone saw your product next to three competitors, would they obviously choose yours - and why?
Honestly no - we’re pretty similar to the competition
Somewhat - one clear differentiator but hard to articulate
Yes - clear positioning and a strong USP
Category-defining - genuinely own a position in the market
6Do you offer a subscription option for your product?
Subscription is not possible for my product
No subscription option available
Thinking about it but haven't launched yet
Yes, subscription is available but low uptake (under 10%)
Active subscription programme with 10–30% uptake
Subscription is a core driver and part of our new customer offer
7Beyond subscriptions, what are you doing to increase your repeat purchase rate?
Nothing structured - just hoping people come back
Basic post-purchase email flow but no retention focus
Replenishment reminders or occasional win-back campaigns
Loyalty programme, points system, or VIP tiers actively driving repeat orders
Multi-layer retention strategy - loyalty, replenishment, lifecycle triggers, VIP perks
8How much social proof are you showing throughout the customer journey?
Few or no reviews - not actively collecting them
Some reviews but only on the product page
Good review count on product page plus some testimonials in ads
Reviews, UGC, and testimonials visible across ads, landing page, and checkout
Social proof at every touchpoint - ads, landing page, product page, cart, checkout, and post-purchase
9Have you ever properly tested different price points for your main product?
Never - same price since launch
Thought about it but never run a proper test
Changed price due to costs to maintain margin
Tested a couple of different price points
Actively testing price points across different cohorts, customer offers, and countries
10What guarantee do you offer, and is it actively used as a selling point in your ads and landing page?
No guarantee
Standard return policy, not mentioned in marketing
Money-back guarantee, featured on the product page
Strong risk reversal used prominently across ads and landing page
0 / 10 answered
Step 3 of 3
📈Funnel
Landing page optimisation, conversion rate, and attribution
1When someone clicks your ad, where do they land?
Homepage
Product page (no real optimisation for paid traffic)
Enhanced product page (some CRO work done)
A targeted landing page built for paid traffic
Targeted landing pages based on persona and awareness stage
2What's your landing page or product page conversion rate from cold paid traffic?
Don't know / not tracking it separately from overall store rate
Less than 1%
1–2%
2–4%
4%+ and actively testing to push it higher
3How are you testing and improving your landing page or product page?
Not sure where to start - hasn't changed since we launched it
We'd like to but don't know how to approach it
Making changes based on instinct or best practices
Running A/B tests with a hypothesis behind each change
Structured testing programme - data-driven hypotheses, controlled tests, documented learnings
4Does your landing page address common objections - FAQs, guarantees, comparisons, “why this over X?”
No objection handling - just product and price
Basic FAQ at the bottom but not targeted to real concerns
Some trust signals (guarantee, reviews) but incomplete
Strategic FAQ, guarantee, and social proof addressing key hesitations
Every major objection pre-handled - comparison table, detailed FAQ, strong guarantee, proof
5Does the messaging on your landing page match the ad that brought the visitor there?
Same page for all traffic - no message matching at all
The landing page is broadly relevant but not tailored to specific ads
Headlines and hero content reflect the ad angle
Different landing pages for different ad angles or audiences
Dynamic content matching - each ad leads to a page tailored to that persona, angle, and awareness stage
6How fast does your landing page load on mobile - have you checked Core Web Vitals or page speed?
No idea - never tested load speed
Feels slow but haven’t measured it properly
Checked once, made some basic image optimisations
Loads under 3 seconds on mobile - actively monitoring
Sub-2 second load, passing Core Web Vitals, images optimised and lazy-loaded
7Is your value proposition immediately clear above the fold - do visitors instantly get what you’re selling and why it matters?
Honestly, it’s a bit vague or generic
Product is visible but value prop isn’t clearly stated
Clear headline and subheadline explaining the core benefit
Tested, compelling value prop that mirrors customer language
Instantly clear and differentiated - visitors get it in 3 seconds or less
8How clear is your primary call-to-action, and how many competing CTAs are on the page?
No clear CTA on the page
Multiple CTAs fighting for attention - no clear priority
Generic CTA like "Shop Now" - not outcome-focused
Single clear CTA but not particularly compelling
One dominant CTA with clear action-oriented copy
Single, benefit-driven CTA tested for clarity - unmissable and compelling
9Do your images tell the complete product story - use cases, how to use it, who it’s for, benefits, and features?
Just basic product shots on white background
Product images plus a few lifestyle shots, but no clear story
Images cover 2–3 key points (benefits or use cases) but incomplete
6–9 images systematically showing use cases, benefits, who it’s for, how to use
Complete visual story arc - every objection answered, every benefit shown, optimised sequence
10Do you know exactly where in your funnel people are dropping off - add to cart, checkout page, payment step?
No funnel visibility at all - just total sales
See basic Shopify analytics but never analysed drop-off stages
GA4 funnel reporting set up and occasionally reviewed
Know the exact drop-off points and have prioritised CRO fixes accordingly
Full funnel instrumentation - tracked at every step, A/B testing systematically
0 / 10 answered
✓ Assessment complete

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Your New Customer Trifecta Score
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out of 100
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🎨
0
Creative
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🏷
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Offer
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📈
0
Funnel
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Where You’re Losing Ground
🏆 What a Score of 100 Looks Like
  • Creative: 250+ ads per month with genuine variety across lo-fi, high-production, UGC, carousel, and static formats. Full documented briefs for every piece. Multiple specialist creators testing different angles and personas. A dedicated UGC pipeline with ongoing creator relationships. Proactive refresh cycles before fatigue sets in. Full retrospectives logged and applied to every new round.
  • Offer: An irresistible, proven front-end offer backed by a full upsell stack - product page bundles, cart upsells, one-click post-purchase upsells and downsells, plus a thank you page offer. Category-defining positioning. Full LTV model by cohort setting acceptable CPA by channel. Subscription as a core revenue driver. Multi-layer retention with loyalty, replenishment, and lifecycle triggers. Social proof at every touchpoint. Price points actively tested across cohorts and countries. Strong risk reversal used prominently across ads and landing pages.
  • Funnel: Targeted landing pages by persona and awareness stage, converting at 4%+ from cold paid traffic. Dynamic content matching every ad to a tailored page. Sub-2 second mobile load times passing Core Web Vitals. Every major objection pre-handled with comparison tables, detailed FAQs, and proof. A single, benefit-driven CTA tested for clarity. Complete visual story arc across product images. Structured CRO testing programme with documented learnings. Full funnel instrumentation tracked at every step.
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