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The growth partner built for eCommerce brands chasing 8 figures.

Every time you push spend, ROAS drops and CAC climbs. That's not a spend problem, it's a bottleneck: creative, offer or funnel. We find it, fix it, and prove it in the numbers.

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Watch: how the audit works

$80M+Ad spend managed across client accounts

83%Average CPA reduction

210%Average revenue increase in 90 days

95%Client retention since 2021

You built a brand that works. So why won't the account scale?

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Every brand we've taken on arrived with the same story:

You push spend up and ROAS drops while CAC climbs
You've run it yourself, you've tried agencies, and both got stuck at the same place
You're not sure what you can actually afford to pay for a customer
You're not sure how much you need to spend to grow new customers

So every attempt ends the same way: pull the budget back to where it felt safe, and stay stuck at the same monthly number.

It's not a spend problem. The account breaks when you scale because one lever can't carry the extra load: creative, offer or funnel. Fix that lever and the same budget scales profitably.

The audit finds your numbers: what you can afford to pay for a customer, and which lever is holding you back. Then we fix it.

18%hook rate

3.1%CVR∧ healthy

Constraint diagnostic New Customer Trifecta

CreativeHook rate 18%Constraint

OfferAOV $64Holding

FunnelCVR 3.1%Healthy

One lever is holding you back. We find out which.

Creative, offer, funnel. The New Customer Trifecta. The account grows when all three start working together. Push spend and the weakest one gives out first. That's why ROAS drops as the budget climbs.

The audit What we run The results

Creative pipeline This month

Concepts briefed14On plan

In production9Tracking

Live and testing22+6

Scaled winners4+2

Every ad has a spend limit. We stay ahead of it.

Push an ad past its limit and CPA climbs, no matter what you do in the account. So new concepts come in at a rate set by your spend: one for every $10k of monthly spend on a large account, one for every $1k to $3k on a smaller one. The next ad is live before the current one runs out of room.

Statics UGC Motion VSL

The scoreboard

Revenue looks great. But what's landing in the bank?

Most brands track ROAS. Very few know their real profit. Each ad platform claims its own piece of the same sale, some over-attribute and some under, so you never see what a new customer actually cost you. The Command Sheet is the fix, and nobody else offers it: a profit tracker built from your real numbers, reporting on what you'd run the business on:

Blended ROAS across every channel, not platform-reported
New-customer CAC against 30 and 90-day LTV
Contribution margin after ad spend
Payback window on every cohort
Spend and CAC by concept, so creative is judged on profit
aMER on the weekly Command Sheet

If a number wouldn't survive your accountant, it doesn't go in the report.

Economics calculator Incrementality curve

$1,364COGS

$4,780Ad spend∧ 14%

3.42×Blended ROAS∧ 18%

42.7%Contribution margin∧ 4.9pt

$27.40New customer CAC∨ 31%

38 daysPayback window∨ 12

Services.

Growth forecasts, targets, and the unit economics underneath them. You'll know what a customer can cost you, what to spend, and what the account has to return for the business to make money. It's the map the rest of the work runs on, and it's included on every account.

Forecasts and targets
Unit economics
Monthly operating cadence

Ads have a spend limit. The account that scales is the one with the next ad ready before the current one hits it. We run a creative pipeline off your spend: statics, UGC, motion and VSL, every concept briefed from what's already winning in your market. Every test is structured so the result reads clean at the account level.

Statics, UGC, motion, VSL
Briefed from winning ads
Concept-level testing

We run the Meta account end to end: structure, budgets, testing and scaling. Concepts get tested before iterations, budgets follow profit rather than platform ROAS, and every call is measured in nCAC, aMER and contribution margin.

Full-funnel Meta buying
Clean testing structure
Profit-first reporting

The most expensive click is the one that lands on the wrong page. We build pages that match the ad that sent them, then test against CVR until the numbers move. Heatmaps, session recordings and the quantitative read, not opinions.

Builds and redesigns
CVR test programme
Message match

Cold traffic doesn't wait around. We engineer the offer until there's a reason to buy now: bundles, thresholds, price tests and payback modelling. AOV up, payback shorter, and an offer strong enough to carry the creative.

Price and bundle tests
AOV economics
Payback modelling

Not sure which you need? Start with the audit

The work

Spend up. CPA down. In writing.

Every figure below came off a live account. Where a brand has no number yet, it isn't on this page.

Wellness · NZ

Omrub

7.1×Increase in ad spend, month on month

25%Reduction in CPA while spend rose

6 weeksFrom a standing start

Sustainable beauty

Dust and Glow

2.1×Increase in ad spend, month on month

FlatCPA held at $38 while spend doubled

1 monthJanuary to February 2026

Eco · subscription

Neat.

$6k to $300kMonthly recurring revenue

Sub-$10Cost per acquisition

Eco · household

Good Change

166%Increase in revenue in 30 days

Beauty · 45+ audience

If Beauty

53%Increase in sales in the first 30 days

Outdoor · seasonal

Drone Fishing

14×ROAS held year-round

140%Peak-season revenue lift

Get the free audit Free, delivered in days, and yours to keep either way.

Who this is for

For brands at 7 figures, hungry for 8.

We're not a general agency. We work with eCommerce brands that have already built something real, know their numbers, and want paid media to compound instead of plateau.

$10k+/mo

Spending meaningfully on ads

You're already buying meaningfully. The job now is scaling it profitably.

7 figures, chasing 8

Product-market fit is proven. A validated offer, a working business.

CTR, weeks 1–6

Creative is the suspected bottleneck

Ads fatigue faster than you can replace them, and testing has stalled.

The scoreboard

Profit

over revenue

You care about what lands in the bank account, not what the dashboard says.

You know your numbers

nCAC : LTV

30 and 90-day windows

AOV, margin, payback, answered without a spreadsheet. Reported on the Command Sheet with aMER and contribution margin.

A partner, not a vendor

One team accountable for creative, media and the funnel, not three suppliers pointing at each other.

CreativeMediaFunnel

If you're pre-launch, doing under $25k/month, or spending under $10k/month on ads, or want an agency that just runs your ads, we're not the right fit.

Free tools

Take the thinking, even if you never hire us.

The same models and playbooks we run internally. Every one is free, and yours whether or not we ever work together.

Trifecta Scorecard

Scorecard

Score your creative, offer and funnel and see which one is holding you back.

Start scoring →

eCom economics calculator

Calculator

Contribution margin, new customer CAC, and the P&L at your monthly volume.

Open the calculator →

Creative testing calculator

Calculator

How many ads and ad sets your daily spend supports, and how many to add as you scale.

Open the calculator →

Incrementality curve

Model

Where your next dollar stops buying incremental revenue and starts buying demand you already had.

See the curve →

New Customer Trifecta course

Course

The framework behind every account we fix, in short lessons.

Start the course →

Creative Intelligence playbook

Playbook

The mechanics, formats and hook tactics we brief every concept against.

Get the playbook →

UGC playbook

Playbook

How we brief, produce and test creator content that holds up at scale.

Get the playbook →

Ad Creative Multiplication

Framework

Turn one winning ad into a month of tests, without starting from a blank page.

Get the framework →

Shopify Growth OS

Playbook

The operating system we install on a brand in its first 90 days.

Get the OS →

FAQ

Questions, answered straight.

Do you work with brands under $25k a month? Rarely.

Below that, the constraint is usually product or margin, and paid media makes it worse rather than better. We'd rather tell you that than take the retainer. The free tools above will still be useful.

Is strategy a separate line item? Never.

Strategy is included in every engagement and is not sold on its own. Creative without it is decoration, and media without it is just spending faster.

How long before we see something? Weeks, not quarters.

Omrub moved in six weeks from a standing start. Dust and Glow doubled spend at a flat CPA inside a month. That said, monthly packages run on a three-month minimum, because one month of data isn't a read.

Who actually does the work? The people you meet.

There is no handoff to a junior pod after the pitch. It's a small team by design, which is also why we take on a limited number of brands at a time.

What does the audit cost? Nothing.

We review paid media, creative, landing pages and offer, then walk you through what we found. You keep the findings whether or not you work with us.

Book the audit. You keep the findings even if you never hire us.

We audit your offer, your nCAC against 30 and 90-day LTV, and your landing pages. Then we walk you through what we find on a recorded call. Built to be useful whether we work together or not.

FreeDays, not weeksRecorded walkthrough + call

Something New

The creative-first growth partner for 7-figure eCommerce brands chasing 8.

The growth partner built for eCommerce brands chasing 8 figures.

You built a brand that works. So why won't the account scale?

One lever is holding you back. We find out which.

Every ad has a spend limit. We stay ahead of it.

Revenue looks great. But what's landing in the bank?

Services.

Spend up. CPA down. In writing.

Omrub

Dust and Glow

Neat.

Good Change

If Beauty

Drone Fishing

For brands at 7 figures, hungry for 8.

Spending meaningfully on ads

7 figures, chasing 8

Creative is the suspected bottleneck

A partner, not a vendor

Take the thinking, even if you never hire us.

Trifecta Scorecard

eCom economics calculator

Creative testing calculator

Incrementality curve

New Customer Trifecta course

Creative Intelligence playbook

UGC playbook

Ad Creative Multiplication

Shopify Growth OS

Questions, answered straight.

Book the audit. You keep the findings even if you never hire us.

Last step: pick your time.

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Company

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