A five tier system that turns one product into more concepts than you could film, and the naming convention that explains the result.
Brands that say they are out of ideas can rarely say why their best ad worked.
Twenty ads off a napkin, one wins, and the lesson recorded is UGC works. Nothing about which benefit, which persona, or which hook did the work.
The components were never tagged, so the result cannot be attributed to any of them. Every round starts from instinct again.
Five USPs, fifteen personas, fifteen angles, fifteen formats and three hooks is 50,625 variations. The tagging is what turns volume into learning.
Worked through on a real brand, end to end.
The distinct reasons someone buys, not restatements of one.
Who specifically wants each benefit, and why theirs is different.
Fifteen ways into the same message for one person.
Then tag every ad so the result can be explained.
Free, and yours to keep. If you want us to run it on your account, the audit is where that starts.
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