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How much creative does your spend actually need?

Enter your daily spend, target CPA and the purchases you need to trust a result. It returns the ads and ad sets that spend supports.

  • Turns a spend target into a concept count
  • Sized off your target CPA, not a rule of thumb
  • Projects the requirement across five scaling tiers
  • The number most accounts are quietly short on

Free. We will not pass your details to anyone, and you can unsubscribe in one click.

The Creative Testing Calculator
Runs in your browser. Nothing is uploaded.

Most accounts are short on creative and do not know it.

Creative volume is usually set by what the team can produce, not by what the spend needs.

What usually happens

A fixed number of new ads a month, regardless of budget. Spend doubles, creative does not, and frequency quietly climbs.

Why it keeps happening

Nobody has worked out the requirement. Test budget per ad set is target CPA times the purchases you need to read it, and that number moves with spend.

Creative volume comes off spend, not off a calendar.

Once you know the requirement, you can staff and brief against it instead of finding out through rising costs.

Four inputs, one requirement.

It runs entirely in your browser.

01

Enter your daily spend

What the account is actually spending now.

02

Set your target CPA

What a conversion is allowed to cost.

03

Set minimum purchases

How many conversions before you would trust a result.

04

Read the requirement

Ad sets, ads, and how many to add at each tier.

Get the calculator.

Free, and yours to keep. If you want us to size this against your real account, the audit covers it.

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