How it works The difference FAQ For creators Start my programme

If our ads don't perform, you don't pay.

We build your creator programme for you. We find the creators, brief them and launch their videos as ads. You pay a share of the sales they drive, and nothing when they don't.

Something New × Trybe Partner
Watch: how it works

How it works.

We run the whole programme. You approve and sell.

We build your creator group

We find and vet the creators, brief them and train them every week.

Their videos become your ads

We review every video within a business day and launch the good ones as Meta ads from each creator's own account.

You pay when they sell

You pay a share of the sales the videos drive. If a video doesn't sell, you pay nothing for it.

Built for Shopify brands doing $25k a month or more online. If that's not you, we'll say so.

The old way, and ours.

Most brands pay for every video and hope. Here's what changes.

Flat-fee UGC

  • You pay for every video up front
  • You pay for the ones that flop
  • You find the creators and chase the videos
  • You write the briefs and sort the rights
  • Most videos never run as ads

With us

  • You pay nothing until a video sells
  • You only pay for videos that sell
  • We build and run the creator group
  • We brief, train and review every video
  • The good ones launch as ads within days

Frequently asked questions.

Do I pay anything up front?

No retainer, setup fee or per-video fee. You pay a share of the sales the creator ads drive. Your Meta ad spend is paid to Meta, as it is now.

How much do I pay?

A share of the sales the creator videos drive, and nothing if they don't sell. We agree the share with you before anything runs.

Who owns the videos?

The creators do. You get permission to run approved videos as ads while the programme runs. We agree the terms before anything launches.

Is there a contract?

Trybe has no seats, contracts or minimums. Our terms are in your Something New agreement, which we walk you through before you commit.

Who is this not for?

Brands under about $25k a month online, or products without the margin to share on sales.

Let's build your creator programme. You don't pay unless it sells.

Tell us about your brand. We check the margin works, then get started. First programme: bodi.

No retainerNo per-video feesPaid on sales

By continuing you agree Something New can email, text or call you about this programme.

Something New

The creative-first growth partner for 7-figure eCommerce brands chasing 8.

Offers

Company

Contact

Something New is a Trybe Partner. Trybe and its logo belong to Trybe, Inc. This website is not part of, sponsored by or endorsed by Meta Platforms, Inc. or Shopify. Rates shown are those agreed on our first programme and are set per brand. Results depend on your product, offer, margin and ad spend and are not guaranteed. Commission applies to sales attributed by Trybe, and you fund your own ad spend.

© 2026 Something New. Auckland, New Zealand.