Two engagements in full: the constraint we found and the numbers from the client's live ad account. Published with their permission.
A brand-new ad account with no history to lean on. The instinct is to call that a budget problem. It was a concept problem.
The usual tax on scaling is CPA inflation. Double the budget, watch cost per acquisition climb, hand back most of what you bought. This account did not pay it.
The audit runs the same diagnosis that produced the results above: your offer, your nCAC against 30 and 90-day LTV, and your landing pages. Free, and yours to keep either way.
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