Know your numbers before you scale
Revenue is vanity. Contribution margin is the metric that matters. Calculate yours in under 2 minutes.
Interactive calculator coming soon
We're building something useful here. Enter your product cost, AOV, and ad spend to see your real numbers. Check back soon.
What the calculator shows you
Four metrics that determine whether your brand can scale profitably, or whether you'll run out of margin first.
Contribution margin
What's left after COGS, shipping, and transaction fees. The actual profit per order before marketing.
Break-even CAC
The maximum you can spend to acquire a customer and still break even on first purchase.
Target CAC
Your ideal acquisition cost based on your margin targets and payback period. The number your ad account should be optimising towards.
90-day forecast
Project your revenue, ad spend, and profit for the next 90 days based on your current unit economics.
Most brands scale on feelings. The profitable ones scale on numbers.
High ROAS means nothing if your margins are thin and your CAC payback period is six months. We've seen brands celebrating a 4x ROAS while bleeding cash because they never calculated their actual contribution margin.
Unit economics tells you the truth: how much you can spend to acquire a customer, how long it takes to recoup that cost, and whether scaling spend will make you richer or just busier.
Know your numbers first. Then scale.
Want us to run your numbers with you?
Book a free strategy call. We'll review your unit economics, audit your creative pipeline, and show you where the biggest growth levers are.