eCom Economics Calculator

Get the audit
Something New / eCom Economics
1
Unit Economics
2
Volume & Costs
3
P&L
Order Inputs
Revenue and tax per average order.
Avg Order Value (inc. Delivery)
$
VAT / Sales Tax
?
Enter the tax amount or tax rate %. The calc backs out net revenue from gross.
$
%
Cost of Delivery (Variable)
Direct costs to fulfil one order.
COGS
$
%
Shipping In (Inbound)
$
%
Transaction Fees
$
%
Pick & Pack
$
%
Packaging
$
%
Shipping Out
$
%
Storage Fees
$
%
Returns
$
%
Contribution Margin
$0.00
0.00% margin
Net Revenue $0.00
Total COD - $0.00
Monthly Scale
Revenue targets and customer mix.
Daily Revenue Target
$
Returning Customer %
%
Days in Month
days
Monthly Revenue
$0
Monthly Orders
0
New Customers
$0
0 orders
Returning
$0
0 orders
Fixed Costs (Opex)
Monthly operational expenses.
Payroll
$
Software & Tools
$
Agency Fees
$
Rent / Office
$
General / Admin
$
Monthly Opex
$0
Fixed Costs
Daily Opex $0
Per Order $0
% of Revenue 0%
Target Net Profit
How much profit do you want to take home?
%
Breakeven
Zero profit, maximum ad spend.
Daily Ad Spend Limit $0
ROAS0.00
MER0.00%
NC-ROAS0.00
NC-CAC$0
Target Growth
15% Net Profit.
Daily Ad Spend Budget $0
ROAS0.00
MER0.00%
NC-ROAS0.00
NC-CAC$0

Monthly P&L

Breakeven vs. Target, side by side.

Line Item Breakeven Target
Net Revenue $0100% $0100%
COGS & Fulfillment $00% $00%
Contribution Margin $00% $00%
Fixed Costs $00% $00%
Ad Spend $00% $00%
Net Profit $00% $00%

Now you know your numbers

The math is clear.
Execution is the hard part.

Knowing your contribution margin, breakeven ROAS, and target ad spend is just the foundation. The next step is building a creative system that consistently acquires customers at or below those numbers: week after week, without CAC creeping up as audiences fatigue.

Book a free 30-minute call. We'll review your unit economics, audit your current creative, and show you exactly what a profitable acquisition system looks like at your scale.

📊34+ DTC brands scaled
💰$80M+ in ad spend managed
📉83% average CPA reduction
Book a Free Strategy Call →

30 minutes. No pitch decks. Just your numbers.

What happens on the call

Step 01

We review your unit economics

We take your AOV, costs, and LTV and stress-test your CAC targets. You'll know exactly what you can afford to pay to acquire a customer and stay profitable.

Step 02

We audit your current creative

We look at what you're running now: what's working, what's fatigued, and whether your creative volume is enough to stay below your target CAC.

Step 03

We show you the path to scale

You leave with a clear picture of the creative system needed to hit your breakeven ROAS targets, and whether we're the right team to build it with you.

Results from brands we've scaled
83%
Average CPA reduction
210%
Avg revenue increase in 90 days
95%
Client retention rate
$80M+
Total ad spend managed
Book Your Free Strategy Call →
Book your strategy call

Pick a Time That Works for You

30 minutes. We'll come prepared with your numbers. You leave knowing exactly what it takes to hit your targets.

→You run a DTC eCommerce brand with a product your customers love
→You're spending (or ready to spend) on Meta ads
→You generate $20k+ monthly revenue and want to scale
Step 1 of 3