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Creative Testing Calculator

$ / day
$
/ day
per ad set
$500
Daily Spend
÷
$45
CPA
=
11
Ad Sets
Your Creative Requirements
11
Ad Sets to Run
Each gets enough budget for 1 purchase / day.
44
Total Active Ads
4 ads per ad set to test and find winners.
2/ wk
New Ad Sets / Week
Fresh ad sets rotated into your account weekly.
8/ wk
New Ads to Create
Total new creatives needed to feed test ad sets.
As You Scale (+50% per tier)

Budget Scaling

+50% per tier
Daily SpendAd SetsTotal AdsNew Ads / Wk$ / Ad Set
$ / day
$
%
Your Creative Requirements
6 to 7
Ad Sets to Run
Run between the min and optimal number of ad sets for your budget.
24 to 31
Total Active Ads
Total live creatives you should have running across all ad sets.
4
Ads per Ad Set
How many creatives each ad set should contain to test against each other.
$47
Daily Ad Set Spend
How much budget each ad set gets per day to generate meaningful data.
Budget Scaling Projections

Projections

+50% per tier
Daily SpendMin Ad SetsOptimal Ad Sets Min AdsOptimal Ads$ / Ad Set

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