The growth operating system for eight-figure Shopify brands
The Growth Audit looks at the whole business, not only the ads: your product, pricing and margins, what each customer is worth after costs, your website and checkout, where your ad money goes and the ads themselves. Then we tell you which one is holding you back, what to fix first and how to fix it.
Brands we already run ads for
The problem…
What you sell and what it earns you, your website, where your ad money goes, or the ads themselves. Usually three of them are fine. The audit finds the one that isn't, and that's where the next ninety days should go.
We look at your prices, margins and costs, how much people spend per order, which products you're pushing, and how often customers come back. If the first order doesn't cover what it cost to win the customer, selling more can shrink your profit.
We check whether your pages match what the ad promised, how they work on a phone, where people drop off between landing and paying, and whether anything in the checkout puts them off.
We check how your ad accounts are set up, whether Meta and Google's numbers match your Shopify sales, how much you're paying to win back customers you already have, and whether there's a plan for testing and scaling.
We read every ad you've put money behind: who it talks to, what it says and what format it's in. Then we check whether you launch enough new ones, how many of them work, and whether two tired ads are carrying the account.
The audit works out what's actually wrong before anyone spends money fixing it. It asks twenty questions of your numbers, scores each one out of five and shows the evidence behind every score. The area with the lowest score is the one holding you back. Below is a full audit built on a demo account: open any area and read the checks.
That is the audit itself, running on a sample account. Open a pillar and read the checks, the scores and the evidence under them. Nothing in it is a real client's data.
Most CPA problems are offer problems wearing a creative costume. If the first order cannot pay for the customer, better ads only buy the loss faster.
Post-click is where conversion rate goes quietly, and it is the one discipline nobody owns by default.
This is where "I pushed spend and ROAS dropped" comes from. The money had nowhere clean to go, so the algorithm spent it on people you already had.
Creative is stock, not a one-off. It wears out, and the replacement has to be in testing before the current one goes. Model it, or find out the week you can least afford to.
Each one is a question with an answer in your data, a score out of five, and the evidence that produced it. No opinions, no benchmarks borrowed from someone else's account.
Does the first order return more gross profit than the customer cost?
Is anything lifting order value on the page, in the cart and after?
Is the spend behind the products that can carry a customer's cost?
Does a customer keep paying after the first order, and how fast?
Does the page say in one sentence why it is worth the price?
Does the page repeat the promise the ad made?
Does it answer the three objections above the fold on a phone?
Where between session and purchase do people leave?
Is the checkout clean, and is shipping shown before the address?
Is testing a habit with an owner and a log, or an occasional idea?
Does every campaign have one purpose, and is brand spend separate?
Does the platform's number track what the business actually makes?
Is existing-customer spend contained, with exclusions in place?
Is there a place to test, a winner rule, a path to scale, a kill rule?
Are changes made on a cadence, or on a whim?
Is spend spread across the personas the ads themselves show?
How many distinct angle by persona concepts are live, and how many win?
Are enough new ads launched for the spend, and do enough of them hit?
Are formats varied, and is every funnel stage covered?
How much rides on the top two ads, and is the next winner in testing?
Nothing here is homework. The only thing we need from you is access.
Fit checked, read access to Shopify and the ad accounts granted, on the call and on screen.
Two years of your numbers built out, then every campaign, ad set and ad read and scored.
Thirty to forty five minutes, your numbers on screen. The recording, the workbook and the plan are yours.
Argue with the findings. Run the plan with us, or hand it to your own team.
Free, and built on your numbers rather than a template. The score, the evidence and the ninety-day order are yours whether or not we ever work together.
Eight quick questions, then pick a time.
Your details are already filled in.