We Map the Metrics That Matter

Estimated LTV

Based on your average AOV, re-purchase cycle, and retention curve

Target CAC

What we can afford to spend to profitably acquire a customer

AOV & Bundling Targets

What we need to do to increase order value (e.g., bundles, upsells)

Break-even Timeline

When your marketing spend recovers, based on margin & LTV

Channel Efficiency

MER, aMER, CAC by channel—so we allocate budget smartly

Creative Volume Needed

Number of assets needed to support forecasted spend and testing

How We Build a Forecast That Works

1

Unit Economics Deep Dive

We learn your margins, shipping costs, contribution per order

2

Seasonality & Cash Flow

We map your high/low months and runway realities

3

Retention Modeling

If applicable, we estimate 30/60/90-day LTV curves

4

Channel Efficiency Analysis

We use your past CAC + MER to spot best-performing channels

5

Forecast Build

We model multiple CAC scenarios to project scale and break-even points

5

Strategic Alignment

We share the forecast, align on targets, and build the roadmap to get there

This Isn’t Just Planning. It’s Alignment.

This process means:

It’s not about making pretty spreadsheets. It’s about creating a system where growth decisions are made with confidence—and backed by math.

Our Clients Don’t Scale Blind

We’d always been flying blind. Now we know what success looks like before we even launch.

Want to Know What You Can Afford to Spend?

We’ll show you how to build a forecast you can actually scale against—based on your product, margin, and goals.