This brand had a genuinely great product: a natural, refillable, multi-purpose cleaner that worked and aligned with real sustainability values.
But early DTC traction was slow.
Paid ads were live, but CPAs were high. Landing pages weren’t converting. And customers had doubts.
“We love the idea of ads… but do they actually work?”
We knew if we could get the product into people’s hands, it would sell itself. So that’s exactly what we built the system to do.
This brand wasn’t struggling with awareness — it was struggling with customer belief.
They had a real product with real values. A refillable, natural multi-purpose cleaner that actually worked. But they were stuck in a crowded category where every brand claimed to be “eco,” and most of them underdelivered.
That skepticism showed up everywhere:
High CPAs, hovering around £25
Conversion rate under 1.5%, even with decent traffic
Repeat purchase rates low, because many customers never made it past the first bottle
And a message that tried to say too much — sustainability, affordability, refillability — without answering the only question that mattered:
“Does it work?”
Add to that a website that didn’t highlight the product’s strengths, creative that wasn’t built for conversion, and an offer that required too much trust too early — and growth had stalled.
The product was great. But the funnel, messaging, and offer strategy weren’t letting it shine.
Trust first. Then scale.
We knew this product could scale — but only if we fixed the trust gap first.
Everything started with simplifying the pitch: stop asking people to commit to full-price bundles, and start giving them a reason to try. That meant restructuring the entire funnel to earn the customer, not just sell to them.
We dropped the barriers. One bottle. Five pounds. No commitment.
And it clicked.
CPA dropped from £25 to under £5
Conversion rate jumped to 4.8%
First-time buyers turned into repeat customers — refills were the real profit
As trust grew, so did product line adoption: kitchen cleaner, hand wash, bathroom spray
Best Practice: If your product’s good, stop selling it — and start letting them try it.
Once the trial was proven, we introduced the subscription offer:
Free bottle with a paid 3-refill commitment
90-day structure to match product usage
Email flows and SMS triggers that guided people from trial to full conversion
Loyalty logic and incentives layered in post-purchase
Best Practice: Subscription offers work best when they’re outcome-aligned — not just discounted.
We focused creative and onsite UX on one thing: it works.
Ads showed texture, scent, and real results — no greenwashing fluff
Landing pages led with trust, value, and simplicity
A/B tests centered on CTA language, value hierarchy, and customer proof
Performance reporting tied creative back to actual LTV outcomes
Best Practice: Don’t overeducate. Overconvert. Function + frictionless = sales.
| Metric | Outcome |
|---|---|
| Monthly Revenue | £3k → £150k |
| CPA | £25 → sub-£5 |
| Conversion Rate | 1.2% → 4.8% |
| Repeat Purchase Rate | 3× |
| Email Revenue | +35% from strategic flows |
This wasn’t some viral moment. It was structured growth anchored in a simple truth:
Try it once, and you’ll come back.
By letting the product prove itself and building a system to support that moment of truth, we turned casual interest into loyal customers and scaled a brand that’s still hard to beat.
If you’re in the same place, strong product, inconsistent results.
it’s not about pushing harder. It’s about building the system that allows you to grow without burning out.
Let’s build it, together.
When you work with us, you don’t just get someone to manage your ads. We’re your growth partner — your landing page team, your offer strategist, your creative lead, and your performance arm.
We treat your business like it’s ours. We look at the full picture and focus on what actually moves the needle.
It’s not about how many brands we work with. It’s about working with the right ones.
So what’s it going to be — growth or guesswork?
