Creative Flywheel – Something New

We Don’t Guess. We Engineer Winning Creatives.

Research & Hook Discovery

1 We analyze:

Creative Ideation & Development

2 We map creative concepts across:

High-Volume Production & Development

3 We produce:

Testing, Feedback & Iteration

4 We track:

Scaling & Creative Refresh

5 Our system preemptively refreshes creatives to avoid fatigue.

The Formats We Use to Drive Results

We build creatives designed to match your product, price point, and purchase journey.

Every creative is designed to feed the algorithm and move cold traffic to purchase.

Types of Creative:

UGC-style video ads
Hook testing statics
Direct-response storytelling
Voiceover testimonial mashups
AI-enhanced remix variants
Motion graphics + carousels
Thumbnail & intro tests
First 3-second experimentation

Creative Alone Isn’t Enough It Has to Work With Media

The Flywheel is built inside your media buying strategy—not in isolation.

You don’t just get content you get creatives that convert.

Proven by Results

We’d been recycling the same five creatives for months. Something New built a real system—and gave us new winners every week

— Growth Lead, DTC Nutrition Brand

$80M+

in direct revenue generated

83%

average drop in customer acquisition cost

210%

average revenue growth in 90 days

95%

client retention rate

What You Get With the Creative Flywheel™

1

Strategy + creative mapping

2

Creative briefs + production

3

Platform- optimized ad sets

4

Hook, CTA, and message testing

5

Weekly or fortnightly delivery

5

Insights + iteration tracking

7

Plug-and-play with ad account structure

Ready To Build Your Flywheel?

Let’s replace creative burnout with a performance machine.