This UK-based clean beauty brand had the right product and mission — sustainably sourced, cruelty-free, with a growing base of loyal fans.
But the DTC performance didn’t match the potential. Messaging was diluted. Paid media was inefficient. And one-time buyers weren’t sticking.
“Ross’s strategies directly addressed our need for cost-effective growth, cutting our CPA while doubling sales. His focus on sustainable branding was key to our improved market performance.”
The brand came to us with a clear mission but unclear structure. Their challenges:
Communicating sustainability in a way that converted
Rising CPAs with no retention strategy
Low subscription adoption
Underleveraged influencer credibility
A website that didn’t support serious scale
Build a high-trust, high-performance growth system.
We mapped out a full-funnel approach focused on:
→ Brand narrative clarity
→ Conversion optimisation
→ Scalable, sustainable acquisition
Cleaned up navigation and product hierarchy
Focused PDP messaging on values + results
Highlighted sustainability without greenwashing
Introduced tiered subscription options with strong incentives
Best Practice: Subscriptions work better when they’re framed as a benefit not just a convenience.
Consolidated campaigns and introduced funnel segmentation
Built creative tailored to each stage: awareness, consideration, conversion
Launched retargeting to re-engage non-subscribers
Dropped CPA by 40% without sacrificing volume
Best Practice: Beauty ad fatigue is real, rotating new creatives weekly kept performance strong.
Partnered with niche, values-aligned creators
Co-created content to build trust (not just reach)
Leveraged influencer traffic to high-converting landing pages
30% increase in referral traffic and better engagement
Best Practice: Authenticity wins in beauty, we briefed creators like they were part of the team.
| Metric | Result |
|---|---|
| Sales Growth | +200% in Q1 |
| CPA | −40% |
| Repeat Purchase Rate | +50% via subscription model |
| Referral Traffic | +30% from influencer content |
This wasn’t about shouting louder. It was about building the right message, delivered through the right system, to the right people.
Now the brand has:
A site that converts
A message that lands
A system that scales
And they’re growing with clarity not guesswork.
If you’re in the same place, strong product, inconsistent results.
it’s not about pushing harder. It’s about building the system that allows you to grow without burning out.
Let’s build it, together.
When you work with us, you don’t just get someone to manage your ads. We’re your growth partner — your landing page team, your offer strategist, your creative lead, and your performance arm.
We treat your business like it’s ours. We look at the full picture and focus on what actually moves the needle.
It’s not about how many brands we work with. It’s about working with the right ones.
So what’s it going to be — growth or guesswork?
