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The Traditional 
 Agency Model Is Broken

Most agencies focus on one piece of the puzzle—media buying, or creative, or CRO—and leave you to connect the dots. Others are “full-service” in name, but deliver generic strategies that don’t scale.

We built Something New to fix that.

To take on the whole acquisition journey—from ad to click to conversion.
To give growing brands what they actually need: a system that works.

Growth = Creative x Offer x Funnel

That’s why we built our system around three core frameworks:
  • The New Customer Trifecta – Aligning creative, landing pages, and offers to drive conversions
  • The Creative Flywheel – High-volume, high-velocity ad creative production
  • Forecast-Backed Scaling – We use your numbers to set targets we can actually hit
It’s not guesswork. It’s a model. And it works.
Explore Our Process

What Makes Us Different

1

Highly Experienced Team

When you work with us, you’re getting industry experts—not junior staff or outsourced freelancers. Every strategy is crafted by seasoned growth specialists who’ve scaled brands just like yours.

2

Define KPIs

We limit the number of clients we work with, so you receive focused attention every step of the way. You’re not just another account—we’re invested in your growth.

3

Attribution Strategy

We believe every dollar spent should lead to measurable growth. No vanity metrics, no fluff—just new customers, higher AOVs, and lower CAC.

4

Straightforward Advice

We tell it like it is. If something’s not working, we’ll say it. If there’s a better way, we’ll recommend it. Transparency is our default.

5

Flexible, Tailored Solutions

Whether you need full campaign execution or strategic guidance for your in-house team, we tailor the approach to suit your needs. No cookie-cutter strategies—just what works.

The Founder Behind Something New

Hi, I’m Ross—founder and lead growth partner at Something New.

Over the past 12 years, I’ve helped eCommerce brands at every stage—from pre-launch scrappy startups to 7-figure powerhouses. And I’ve seen the same patterns over and over:

  • Paid media alone isn’t enough to scale profitably
  • Creative is too expensive to test at volume
  • Brands rely on instinct instead of insights
  • Agencies stay surface-level and siloed
So I built Something New.
A performance system that bridges the gap between creative, media buying, landing pages, and offer testing—all aligned around one thing: acquiring new customers, profitably.
We don’t just run ads.
We optimise the entire journey from scroll to sale.

Let’s Scale Your Brand—Profitably, Predictably, & Fast

Book a Strategy Call

Want to See How We’d Grow Your Brand?

Book a strategy call and we’ll walk you through what we’d test first, where your biggest wins are hiding, and how to lower CAC—fast.
Book Your Free Growth Audit
We combine media buying, ad creative, and conversion optimisation to create a full-funnel system for predictable growth.

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