When the founder of this UK-based healthy snack brand first got in touch, the product was already resonating with customers — retail placements were growing, and the brand’s identity was clearly defined.
But the DTC performance? It wasn’t following suit.
“We had the traction, but not the consistency. Some weeks were great. Others — no idea why things dropped.”
There was no clear funnel strategy, no scalable retention system, and paid media lacked structure. Everything relied on new visitors converting immediately — and they weren’t.
What the founder needed wasn’t more spend. She needed a system.
Despite a well-developed product and brand story, the digital growth strategy lacked core fundamentals:
Low conversion rates across all traffic sources
No retention infrastructure — email was underutilized and unsegmented
Paid media was flat, lacking funnel logic and creative structure
Customer journey was disjointed, especially on mobile
The business had early wins, but no engine to drive consistent momentum.
We built a digital growth system — not just a campaign.
The engagement was structured around three key phases:
Website & CRO Rebuild
Structured Paid Media Funnel
Retention & Lifecycle Email System
We began by auditing the entire customer journey, focusing on UX, messaging, and conversion drop-off points.
Rebuilt mobile-first PDPs using CRO best practices
Consolidated offer messaging and streamlined pricing display
Integrated social proof and simplified navigation
A/B tested variants focused on first-purchase friction
Best Practice: Most CRO wins aren’t from big redesigns, they’re from removing friction, fast.
Instead of running generic “best seller” ads to broad audiences, we introduced a segmented funnel approach across Meta and Google.
Creative mapped to funnel stages: awareness, consideration, conversion
Retargeting structured by behavior, not just page views
UTM-level analysis tied creative performance to real AOV and CAC
Weekly creative reviews → rapid-fire testing cycles
Best Practice: Paid performance improves when the funnel matches buyer readiness, not just interest buckets.
Once the acquisition system was in motion, we tackled retention.
Implemented core lifecycle flows: welcome, cart abandon, post-purchase, reactivation
Designed and launched a loyalty program focused on repeat orders within 30 days
Segmented campaigns by behavior and purchase frequency
Shifted email from “promo blasts” to consistent revenue-driving touchpoints
Best Practice: Don’t just “automate flows.” Build retention moments that feel like part of the brand.
| Metric | Outcome |
|---|---|
| Revenue Growth | +250% in Month 1 |
| Conversion Rate | 2× in Month 1 → 3× by Month 3 |
| CPA | −56% |
| Retention Rate | +70% |
| AOV | +32% (post-UX optimization) |
“We didn’t just fix performance. We finally understood the system behind it — and how to keep it running.”
— Emma, Founder
The brand no longer relies on guesswork. With a clear funnel structure, a mobile-optimized site, and retention built into the customer experience, they’re now operating from a position of control, not chaos. Revenue is predictable. Performance is trackable. And growth feels sustainable.
This wasn’t a “hero ad” or viral product that happened to hit. This was methodical:
Solid UX that guided buyers from interest to action
Paid traffic structured around where users are in their journey
Lifecycle touch points that kept the brand top-of-mind and high-retention
Everything we built was made to be operated by the founder’s in-house team, with us providing strategic oversight, testing structure, and performance diagnostics.
If you’re in the same place, strong product, inconsistent results.
it’s not about pushing harder. It’s about building the system that allows you to grow without burning out.
Let’s build it, together.
When you work with us, you don’t just get someone to manage your ads. We’re your growth partner — your landing page team, your offer strategist, your creative lead, and your performance arm.
We treat your business like it’s ours. We look at the full picture and focus on what actually moves the needle.
It’s not about how many brands we work with. It’s about working with the right ones.
So what’s it going to be — growth or guesswork?
