Creative testing is the process of experimenting with different ad elements to see what resonates most with your audience. It’s crucial for marketers looking to enhance ad performance, engagement, and conversion rates. In this article, we’ll discuss five effective strategies to help you get the most out of your creative testing efforts.

Micro influencer marketing uses social media users with 1,000 to 100,000 followers. These influencers create authentic content, resulting in high engagement and trust. This article covers why they’re effective, how to find the right ones, and tips for successful campaigns.

Ecommerce welcome emails are essential for engaging new customers and driving sales as part of effective email campaigns. In this article, we will guide you through the key strategies to create an effective ecommerce welcome email series that makes a strong first impression and boosts conversions.

Using cost controls is like playing a paid media game you cannot lose. It maximizes your cost efficiency by ensuring you only spend money when your ad can hit your target CPA. Managing business expenses is a critical aspect of cost control, helping to identify and reduce unnecessary costs to increase profits.

Using cost controls is like playing a paid media game you cannot lose. It maximizes your cost efficiency by ensuring you only spend money when your ad can hit your target CPA. Managing business expenses is a critical aspect of cost control, helping to identify and reduce unnecessary costs to increase profits.

This bundle is designed to help you boost your marketing success by using psychology-based strategies to engage audiences and drive conversions. It provides essential tools, exercises, and guides to apply proven psychology principles that enhance customer trust, create urgency, and optimise user experiences for better results.

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When the founder of this UK-based healthy snack brand first got in touch, the product was already resonating with customers — retail placements were growing, and the brand’s identity was clearly defined.

This UK-based clean beauty brand had the right product and mission — sustainably sourced, cruelty-free, with a growing base of loyal fans.

This brand had a genuinely great product: a natural, refillable, multi-purpose cleaner that worked and aligned with real sustainability values.

DroneFishing.co.nz had what most ecommerce brands dream of. A proven high-ticket product, a loyal community, and clear demand when the season hit.
But scaling just wasn’t working.